Cookies and tracking policy

We may amend a list of cookies (specifying the date of such amendment), provided that the current version of the document shall remain unchanged until the scope of amendments in the types of cookies will require to adopt a new version hereof

We use cookies and tracking technologies within our 4game Service and in our e-mail communications with you as outlined in the Privacy Policy (available at: https://eu.4game.com/legal/4game/7)

Contents

A. What are “cookies”?

B. What types of cookies we use

C. How long do we store information, submitted via cookies?

D. Analytical Tools by Google

E. Google Ads (former Google AdWords)

F. Google Marketing Platform

G. Facebook Pixel and Facebook Ads

H. Yandex Direct and Yandex Metrica

I. Optimove

J. INFOBIP

K. Communication through e-mail

L. Other third-party technologies

M.    Our contact details

A. What are “cookies”?

Cookies are small pieces of information stored by your internet browser on your computer’s hard drive. Like most website providers, Innova uses cookies to make a link between you and the information you have provided to the 4game Service and therefore provide you with content tailored to your needs. For example, use of the cookies technology enables us to understand which users clicked on which elements of our website and afterwards we can show such users desirable content. To put that in context, each time you visit our website, your Internet browser will send us back the cookies, that are stored by your internet browser on your computer’s hard drive, so that we can customize your experience within the 4game Service to offer you personalized content or just facilitate the sign-in process for you. In order to benefit from such features, you should accept and enable the use of cookies in your browser. Cookies are often used in combination with pixel tags. A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened. 

Please be aware that third parties may also collect personal data about your online activities during certain period of time and within different websites, including, when you visit our websites.

If you choose not to accept cookies you may not be able to fully use all of the functions and benefits of the 4game Service. For example, if you block or erase cookies, we will not be able to remember your settings and preferences, we will not be able to provide you personalized content either. By activating the cookies feature of your browser you agree and consent to the data collection and processing as explained herein. At the same time, majority of Internet browsers will enable you to delete cookies from your computer’s hard drive, refuse acceptance of cookies and/or receive a specific warning before cookie is stored within your system. Further reading about cookies is available here: www.aboutcookies.org.

Below please find links to instructions, how to manage cookies on popular browsers:

• Google Chrome:
  https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en
• Microsoft Edge:
  https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
• Mozilla Firefox:
  https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Microsoft Internet Explorer:
  https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Opera:
  https://www.opera.com/help/tutorials/security/privacy/
• Apple Safari:
  https://support.apple.com/en-gb/safari

To discover date relating to other browsers, please visit such browser developer's website.

Please note that the below list of cookies is effective as of the date hereof and may change from time to time. However, all the cookies have the same designation as mentioned below and, therefore, amendment of the cookies list shall not adversely affect you.

B. What types of cookies we use

• necessary cookies: these cookies make our website work and enable us to carry out transmission of a communication and ensure core functionality of our website, such as providing secure log-in. For instance, with the help of these cookies we will remember your log-in details and will provide you with secure log-in; we also will be able to remember your transaction or other tasks in progress. Necessary cookies are automatically enabled when you use our website. With the help of these cookies you can enjoy full functionality of our website, where without the use of cookies such functionality may be unavailable. Therefore, you cannot opt-out from the necessary cookies and no consent from the user is required for these cookies.
• functional cookies: cookies of this type are intended to provide us with technical information on your use of our website (these may include, inter alia, data on parts of our website you visited, whether you clicked certain parts of e-mail communication from us, etc.). Therefore, such cookies enable additional functionality like saving preferences such as allowing social interactions, allowing you to post comments on our website, and analyzing usage for our website optimization. We may use functional cookies to detect and evaluate errors, which occur during our websites use, estimate the number of responses (clicks) to our advertising, analyze performance of our website, advertising and e-mails, to remember, what is stored in your shopping cart. All of these if important for us to manage performance of the 4game Service and to timely improve it. These cookies are optional for our website use and require your consent, but they do make it more convenient;
• analytical cookies: we may use Google Analytics and/or other analytical technologies, which uses cookies, or other analytical cookies, in order to improve our website via collecting and reporting information on your use of our website. These cookies are optional for our website use and require your consent, but they do make it more convenient. For more details please refer to Section (D) below;
• tracking and referral cookies: we use tracking cookies to ensure more efficient functioning of our website. Referral cookies are sent to your devices not by us, but by our business partners and help us to understand, when our business partners refer you to our website and whether your visit results in use of the 4game Service and making purchases from us. We may disclose such information to our respective business partners, but only in an anonymous form, so that you will not be directly identified. We also use tracking cookies of our partners and our own tracking cookies, which help us to understand users’ behavior within our 4game Service and websites in order to make our advertising campaigns more effective and improve interaction between the user and our 4game Service and websites. These tracking and referral cookies are optional for our website use and require your consent, but they do make it more convenient;
• advertising cookies: cookies of this type help us to provide you with advertising, which is more relevant for your needs, and estimate results of such advertising. Advertising cookies collect information to find out your interests, provide you advertising, based on your interests and tailored content, facilitate analytics and improve our 4game Service. In order to do so these cookies day collect data on your using our website (e.g., which services you clicked on), where such data may be further used, when you re-visit our website or websites of our advertising partners. As a result of using advertising (targeting) cookies we can personalize marketing e-mails we send to you of offers we show you, our advertising partners may show you advertising of our products and services on other websites, allow you to share pages with social networks, etc. Please note, that data, collected by such type of cookies, can be accessed and used by us and our affiliates, as well as by our advertising partners. These cookies are optional for our website use and require your consent, but they do make it more convenient;
• third-party cookies: when you use our website and it contains certain content, as displayed from a third-party website, you may receive cookies from such third parties. Please note that your personal data will not be collected and stored by these cookies, unless you log-in to your account within the 4game Service. You may receive such cookies from YouTube, Facebook, Yandex, VKontakte, as referred to below. However, please be aware that Innova does not control collection and use of such cookies and has no access to the data, obtained therewith. We ask you to carefully review privacy policies and cookies regulations of such third parties to be aware, how they collect and process your data.

C. How long do we store information, submitted via cookies?

We store information and data submitted by you within the 4game Service via authorization cookies (intended to avoid the user from multiple and/or repeated submission of such data in a single visit session or longer, if the user wishes, which increases the comfort of using websites), for no longer than 14 days from the last visit of the user.

Moreover, Innova uses temporary cookies (cookies files are deleted once the user closes browser) and permanent cookies (cookies files stay in the memory of the user’s PC until either the user deletes them or their storage period expires) as follows:

Updated on 21 July 2020

Innova may also use the following third-party cookies on Innova’s websites:

D. Analytical Tools by Google 

We use Google Analytics provided by Google, LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043 USA ("Google"). 

We use remarketing audiences in Google Analytics, which enables us to re-engage audiences that are likely to convert (please refer for further details on this tool here: https://support.google.com/analytics/answer/2611268?hl=en). 

Google Analytics is intended for web analysis, i.e., gathering, collection and analysis of data about the behavior of websites visitors. For example, through Google Analytics there may be collected  data on website, from which the particular user comes from (so-called referrers), which subpages of the website the user accessed or how often and for which period of time the user viewed a subpage. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties. For more information about Google Analytics cookies use, please refer to https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. You can prevent the collection of data about your use of the website (including your IP address) generated by the cookie, and the processing of data by Google, by accessing Google Analytics opt-out browser add-on through the following link: http://tools.google.com/dlpage/gaoptout?hl=en.  

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. 

As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.

In order to ensure compliance with the GDPR, we also entered into the Google Ads Data Processing Terms with Google being the data processor. 

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.

We also use Google Tag Manager as a tag management solution in order to manage our website tags without editing code. Further details on the features of Google Tag Manager are available at: https://marketingplatform.google.com/about/tag-manager/features/ 

Further details on how Google uses information from sites or apps, that use Google services are available at: https://policies.google.com/technologies/partner-sites. Data on Google Analytics’ data practices are available via the link: https://support.google.com/analytics/answer/6004245?hl=en.

Further information and Google‘s applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en and https://marketingplatform.google.com/about/. The following link provides a further explanation of Google Analytics https://marketingplatform.google.com/about/. Additional information on cookies use by Google is available via this link: https://policies.google.com/technologies/types?hl=en&gl=GG. 

E. Google Ads (former Google AdWords) 

We use the Google Ads features, provided by Google. Innova and Google may use both first-party cookies and third-party cookies  together in order to improve our website and provide you with ads based on your previous visits to our website. For example, we may advertise to those visitors of our website, who have not completed some task on our website during their last visit (e.g., started to use the contact form or initiated a purchase). In such case we may address such users by showing our ads within the Google search engine results or within the Google Display Network. Moreover, third party vendors, including Google, may serve you with ads, based on your visit of our website, on other websites.

Google‘s applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en . You can opt out of Google’s use of cookies or device identifiers by visiting the Google’s Ads Settings via the link https://adssettings.google.com/authenticated. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page (available at: http://www.networkadvertising.org/managing/opt_out.asp) or control the use of your Android or iOs device identifiers by using your device’s settings (more information from Google is available here: https://support.google.com/ads/answer/1660762#mob). 

F. Google Marketing Platform

We use the online marketing tools of Google Marketing Platform offered by Google (description is available at: https://marketingplatform.google.com/about/). Google Marketing Platform uses cookies, so that it can activate advertising, that is relevant for a particular user, improve marketing campaign results or release the user from repeated display of the same ads. Google Marketing Platform may also use cookies IDs in order to track conversions as per ads requests (i.e., when the user, after seeing ads via Google Marketing Platform tools, visits the website of such advertiser, using the same web browser, and makes a purchase there). 

We also use Display & Video 360 by Google, which offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns. Further details on this tool are available here: https://marketingplatform.google.com/about/display-video-360/. 

Please be aware, that use of the above Google tools may imply automatic establishment of direct connection between your web browser and the Google servers. This means, that Innova does not control or influence the scope and use of your data, as collected by Google. Please note that in this context data processing outside the European Union/the European Economic Area may occur. Google has accepted the provisions of the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.

In this respect please be aware, that through the its tools Google may receive data on the fact, that you visited certain parts of our website and clicked on respective ads. If you do so being logged-in in your Google account (e.g., at https://mail.google.com), Google may also associate your use of our website with your Google account. However, if you have not logged-in in your Google account (or you don’t even have such), it may be the case that the provider may get data on your IP address and store such data.

In order to prevent use of your data as specified above, you may prohibit third-party cookies in your browser and delete them from your computer, as referred to in Section (A) above. Additionally, you can turn off ads personalization through Google website: http://www.google.com/settings/ads. 

Further information about Google tools is available within the Google resources: https://marketingplatform.google.com/about/, https://policies.google.com/technologies/ads. Google‘s applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en. Additional information on cookies use by Google is available via this link: https://policies.google.com/technologies/types?hl=en&gl=GG. 

G. Facebook Pixel and Facebook Ads

We use Facebook pixel, which is an analytical tool, offered by Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) and Facebook Ireland Limited (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) (hereinafter jointly referred to as the “Facebook”) that allows us to measure the effectiveness of your advertising by understanding the actions people take on your website. It works by loading a small library of functions which we can use whenever a site visitor takes an action that we want to track. 

The data collected via Facebook pixel is anonymous to us, which means that we do not see the personal data of individual users. Please be aware, that Facebook stores and processes such data. Moreover, Facebook may link the above information to your Facebook account, as well as use it for its own marketing activities. For further details on processing personal data by Facebook please refer to their Data Policy, which is available at: https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. Also both first- and third-party cookies may be used with Facebook pixel. Facebook Ads, including Facebook cookies, help us to evaluate, optimize and carry out formation of the audience for the purposes of such advertising campaigns within Facebook or its other advertising platforms, including Instagram. This service also helps us to better understand users’ behavior when visiting our 4game Service, our websites and/or Facebook pages, as well as to ensure display of our advertisement to the users, who are most likely to be interested in our 4game Service. For this purpose we analyze which content a user has viewed and interacted with on our website.

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook Ads by contacting the following address: https://www.facebook.com/settings?tab=ads.

Facebook has certified to the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks and thus guarantees compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

H. Yandex Direct and Yandex Metrica

Our website uses the Yandex Direct, a one-stop platform for posting contextual and display advertising that allows us to build a sales funnel and solve marketing tasks at all levels, as offered by Yandex Europe AG, and Yandex.Metrica web analytics service, as provided by the Yandex Oy Limited Company - Moreenikatu 6, 04600 Mantsala, Finland (hereinafter Yandex Europe AG  and Yandex Oy Limited Company jointly referred to as “Yandex”). 

Yandex.Metrica uses “cookies,” small text files placed on users’ computers to analyze user activity.

Information collected by cookies does not reveal your identity, but it can help us to improve our website performance. Information about your use of this website collected by cookies will be transferred to Yandex and stored on Yandex’s server in the EU and the Russian Federation. Yandex will process this information to assess how you use the website, compile reports for us on our website operation, and provide other services. Yandex processes this information as specified in the Terms of Use of Yandex.Metrica Service.

You can opt out of using cookie files by choosing the corresponding settings in your browser. You can also use the tool https://yandex.com/support/metrika/general/opt-out.html. However, it can affect some website functions. By using this website, you agree that Yandex can process your data in the above manner and for the above purposes.

For further details please refer to the Yandex Privacy Policy, available at: https://yandex.com/legal/confidential/. 

I. Optimove

We use Optimove, a service provided by Mobius Solutions, Ltd. and its affiliates (hereinafter referred to as the “Optimove”), for marketing campaign personalization, which analyzes data concerning or provided by our users and recommends certain marketing actions. Optimove helps us to determine target audience for our advertising and marketing activities, as well as facilitates our engagement with users of social networks and analysing of responses to our e-mail communications.

We also use Optimail, which is Optimove’s native email personalization and delivery platform, powering all aspects of preparing, delivering and tracking hyper-personalized email marketing campaigns. Seamlessly integrated within Optimove, Optimail offers us an email platform, which is designed for personalized customer marketing.

You can find further details on the Optimove privacy practices via the link: https://www.optimove.com/privacy-policy. 

J. INFOBIP

We also use a global cloud communications platform by INFOBIP LIMITED (INFOBIP), which enables us with the possibility to build connected user experiences across all stages of the user journey at scale, with interactions over users’ preferred channels. We use INFOBIP platform, inter alia, to send SMS, track messaging history, etc. INFOBIP privacy notice is available at: https://www.infobip.com/policies/privacy, further information on data protection is available at: https://www.infobip.com/policies/processors.

K. Communication through e-mail

Please be aware, that when sending you e-mails, we may use tracking technologies in order to understand, whether you clicked on, opened or forwarded e-mail, we sent you. Should this approach bother you, please unsubscribe from our marketing e-mails, since we cannot disable tracking technology separately. You can unsubscribe from marketing communication by contacting us (please use our contact details in Section (M) below), otherwise you may follow unsubscribing instructions in the respective e-mails, you receive from us, or unsubscribe yourself via unticking respective boxes in the “mailings and notification” settings of your account within the 4game Service.

L. Other third-party technologies

Innova may also use local storage technology of the following partner networks: Youtube, Facebook and Twitter. You can find further details on data privacy policies via the following links: for Youtube: https://policies.google.com/privacy?hl=en, for Facebook:  https://www.facebook.com/about/privacy/, for Twitter: https://twitter.com/en/privacy.

M. Our contact details

Innova Co. SARL (hereinafter, “Innova”, “we”, “us”) is in the terms of the GDPR the controller of the personal data we process, unless we precisely state otherwise.

In order to contact us on any matters related to this Privacy Policy, other privacy issues, please use any of the below means at your convenience:

• e-mail: privacy@inn.eu
• via post:
  Innova Co. SARL
  16 RUE ERASME
  L-1468 Luxembourg

Should you have any inquiries, related to the 4game Service functioning and/or games therein, please contact our support team here: eu.4gamesupport.com.