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  • Cookies and tracking policy

    Version 06 July 2026
    Archive

    Innova Co. SARL ("Innova," "we," or "us") uses cookies technology within our Inn.games Service and in our e-mail communications with you to make the Inn.games Service work, to remember your choices, and – if you allow us – to understand how the site is used and to show relevant ads. You can change your choices or withdraw consent at any time via the Cookie preferences in the footer. Withdrawal does not affect past processing but stops new optional cookies from being set by Innova.   

    This Cookie Policy supplements our Privacy Policy https://eu.4game.com/legal/4game/7/, which provides more detailed information on how we collect, process, and protect your personal data.

    A. What are “cookies”?

    Cookies are small files stored by your internet browser on your computer’s hard drive. They help us remember your login, keep items in a cart, measure how people use pages, and help show ads that match your interests. In order to benefit from such features, you should accept and enable the use of cookies in your browser.

    Cookies are often used in combination with pixel tags. A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is opened.

    Please be aware that third parties may also collect personal data about your online activities during certain periods of time and within different websites, including, when you visit our websites.

    If you choose not to accept cookies you may not be able to fully use all of the functions and benefits of the Inn.games Service. For example, if you block or erase cookies, we will not be able to remember your settings and preferences, we will not be able to provide you with personalized content either. 

    Below please find links to instructions on how to manage cookies on popular browsers:

    Google Chrome: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en

    Microsoft Edge: https://www.microsoft.com/en-us/privacy

    Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

    Microsoft Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

    Opera: https://www.opera.com/privacy

    Apple Safari: https://support.apple.com/en-gb/safari

    To discover data relating to other browsers, please visit such browser developer's website.

    You can also manage your cookie preferences for our Service at any time via the cookie settings tool provided in the Website footer.

     

    B. How and Why We Use Cookies

     PurposeLegal Basis Cookie Type
     PurposeLegal Basis Cookie Type
    service operation & security: to enable secure sign-in, provide  full website functionality, and protect forms from abuse or automated bot requests (reCAPTCHA)our legitimate Interest to provide a secure service. These cookies are mandatory and cannot be opted outNecessary Cookies, including security tools such as Google reCAPTCHA to prevent automated abuse
    personalization: to remember user preferences (e.g., language, settings) and improve Website convenienceyour consentFunctional Cookies
    performance analysis: to understand how the site is used, gather statistical data, and identify areas for improvementyour consentAnalytics Cookies
    marketing & attribution: to measure campaign effectiveness, show relevant ads, personalize marketing emails, and track referrals. Data may be shared with our affiliates and advertising partnersyour consentTracking, Referral, and Advertising Cookies

     

    C. How long do we store information, submitted via cookies?

    Retention periods for the cookies we use are detailed in the tables below.

    We typically use the following cookies: 

    СookiesDescription of cookiesDuration of storage 
    trkInn.games platform tracking key1 year
    _gscSession timeline, tracks user activity on the Websiteduring session
    _fbpFacebook (Meta) Pixel90 days
    _gaUsed to identify unique users and collect statistical data about their sessions and campaigns for website analytics (Google Analytics)2 years
    _ga_7BZ6SCY840Used by Google Analytics to store session state2 years
    _gcl_auUsed by Google Ads to store and track conversions 90 days
    _GRECAPTCHASet by Google reCAPTCHA to perform risk analysis and distinguish human users from automated bots, protecting our forms from spam and abuse6 months

    Innova also uses the following cookies for its launcher:

    СookiesDescription of cookiesDuration of storage
    _fbpFacebook (Meta) Pixel90 days
    _gaUsed to identify unique users and collect statistical data about their sessions and campaigns for website analytics (Google Analytics)2 years
    _gcl_auUsed by Google AdSense to test ad performance on websites using their services90 days
    trkInn.games platform tracking key1 year
    sync_cookie_csrfUsed as a security measure against cross-site request forgery (CSRF) attacks10 minute
    _ga_7BZ6SCY840Used by Google Analytics to store session state2 years
    amcuidMobile advertising identifier1 year

     

    D. Analytical Tools by Google and Google reCAPTCHA

    We use Google Analytics (Google LLC) for web analysis to understand visitor behavior—such as identifying referrers, subpages visited, and time spent on Website—to optimize our website and advertising. This includes remarketing features to re-engage potential users. Google Analytics is used only with your consent, with IP anonymization enabled by default. 

    We also utilize Google Tag Manager to manage website tags efficiently. 

    For security purposes, we use Google reCAPTCHA to protect our forms from spam and bot activity by analyzing user interactions. reCAPTCHA sets a strictly necessary cookie (_GRECAPTCHA) for risk analysis. For more information, please refer to Google’s Privacy Policy  https://policies.google.com/privacy?hl=en

    E. Google Ads 

    We use the Google Ads features, provided by Google. Innova and Google may use both first-party cookies and third-party cookies together in order to improve our website and provide you with ads based on your previous visits to our website Google and its partners may show our ads based on your prior visits. You can manage this in our Cookie preferences.  

    F. Google Marketing Platform

    We use tools from the Google Marketing Platform (e.g., Display & Video 360, description is available at: https://marketingplatform.google.com/about/) to display relevant ads, improve campaign performance, and track conversions. These tools are used only with your consent to advertising cookies. 

     G. Meta Pixel and Meta Ads

    We use the Meta Pixel (provided by Meta Platforms) to measure the effectiveness of our advertising. It tracks actions taken on our Website to optimize our marketing campaigns. While this data is aggregated for our own reporting purposes, Meta may independently link this information to your personal Meta account in accordance with Meta's own data practices. We use these tools only with your consent. You can manage your ad preferences in your Meta settings or via our Cookie preferences.

    H. Optimove

    We use Optimove (Mobius Solutions, Ltd.) and its Optimail platform to personalize marketing campaigns and deliver tracked, hyper-personalized email communications. These tools analyze user data to define target audiences and facilitate engagement across social networks and email services. These services are utilized only if you provide consent for marketing cookies or email tracking. Further information on their data practices can be found in the Optimove Privacy Policy at: https://www.optimove.com/privacy-policy .

    I. Tracking Pixels and SDKs from our Advertising and Affiliate Partners

    We and our partners use various tracking technologies such as pixels, SDKs, and cookies to measure campaign performance, attribute traffic, and track conversions. These technologies are deployed only with your consent to marketing and advertising cookies (tracking technologies).

    Our key partners in this category and their primary purposes are:

    Affise: Affiliate program management, conversion tracking, and analyzing user actions. Affise primarily uses server-to-server tracking and may utilize tracking pixels. Privacy Policy: https://affise.com/privacy-policy/ 

    Admitad: Traffic attribution and conversion tracking for affiliate marketing. Privacy Policy: https://www.admitad.com/privacy/

    Advgame: Performance marketing and conversion tracking. Privacy Policy: https://advgame.com/privacy/

    Adtogame: Advertising and user acquisition tracking. Privacy Policy: https://adtogame.com/

    Please be aware that these partners may process data outside the European Economic Area (EEA). In such cases, we ensure an adequate level of protection for your personal data through the use of Standard Contractual Clauses (SCCs).

    J. Our contact details

    Innova Co. SARL (hereinafter, “Innova”, “we”, “us”) is the controller of the personal data we process under the GDPR, unless we precisely state otherwise.

    In order to contact us on any matters related to this Cookie Policy, other privacy issues, please use any of the below means at your convenience:

    e-mail: privacy@inn.eu

    via post:

    Innova Co. SARL

    16 RUE ERASME

    L-1468 Luxembourg

    Should you have any inquiries, related to the Inn.games Service functioning and/or the Games therein, please contact our support team here: support.eu.4game.com.

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